Castle Lite Amplified for J Cole Tour

947 approached Castle Lite with a proactive brief, to amplify their sponsorship and association with J Cole’s South African tour. This OmniChannel campaign leveraged multiple touch-points, from in-studio perfomances by the opening acts to the first use of a visual Shazam, live outside broadcasts and social media content.

The campaign led to a sold out concert and a ROI of 195.3%.