Primedia Group appoints Omar Essack as Chief Executive Officer

Primedia Group, the owner of a broad portfolio of broadcasting, out-of-home and cinema and entertainment assets is pleased to announce the appointment of Omar Essack as its Chief Executive Officer to succeed outgoing CEO Roger Jardine, with effect from 1 April 2018. The appointment follows an extensive search process by the nominations committee, during which external and internal candidates were considered.

Mr. Essack has, to date, served as CEO of Primedia Broadcasting, the largest division within the Primedia Group, since January 2017. Since joining Primedia Broadcasting Mr. Essack has led the re-positioning of the groups’ radio assets with a new programming strategy and a strong focus on sales and creative solutions for clients. Mr Essack will oversee the growth of Primedia’s flagship brands which include radio stations like 702, 947, KFM and CapeTalk. Mr Essack joined Primedia Broadcasting from Kagiso Media where he was Deputy CEO and has a total of 28 years of media industry experience. Mr Essack will lead Primedia’s drive to provide world-class content and advertising channels, and continue to expand the business in and outside South Africa.

Phumzile Langeni, Chairman of Primedia Group said:"The Board isdelighted that a person of Omar’s experience and calibre has been appointed tothe role of CEO. Omar’s proven media expertise and strong management skillsacross a range of senior executive roles make him an excellent CEO candidateand highly qualified to take the company forward. The Board looks forward tocontinuing to work with Omar to build on the strong momentum that has beencreated with Roger Jardine at the helm. We thank Roger for his service toPrimedia, and wish him well on his new role as Chairman of the FirstRand Group.”

New Primedia CEO Omar Essack said:"Primedia is a great company withexceptional brands, a strong market position and a unique culture. Ourexceptional people are well placed to tackle the many opportunities thatAfrica’s dynamic and fast-growing media markets represent. I am honoured tohave been appointed to succeed Roger, who has achieved so much in his timeleading the business. Primedia is now well placed to deliver on the next phaseof growth, and I look forward to working closely with Phumzile, the Board, mycolleagues, our talent and customers to achieve this "

Primedia is in the process of finalising its leadership plans for Primedia Broadcasting.

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