Primedia Broadcasting has appointed Deborah Schepers as Head of Analytics and Insights at Primedia Group and Primedia Broadcasting, effective January 2019.

Schepers is an MBA graduate and well-known media strategy expert with more than twenty years’ experience in executive roles at media agencies across South Africa.

"We are excited to have someone of Deborah’s stature joining our team. Over the past few years we have made increasing investments in research, data and creating multiple touchpoints to generate insights into and connection with our audiences. Deborah’s skills together her knowledge of agency and client needs will help us take another step forward in ensuring that we deliver results for our partners”, said Karl Gostner, Chief Operating Officer, Primedia Broadcasting.

Gostner added: “Primedia has been at the forefront of evolving radio in South Africa. First through its creation of some of South Africa’s biggest mass participation events, then through launching EWN that has grown to be one of the country’s leading news services and by consistently implementing new ways to connect with audiences from classic campaigns like Christmas Wish to innovations in digital content and podcasts. Deborah’s appointment is a clear signal of our ongoing commitment to lead innovation in the sector”.