We Know our Audience

The home of big brands, big personalities, and lucrative, responsive audiences, Primedia Broadcasting creates connections that achieve incredible results.

We are home to premium radio stations 947, 702, Kfm 94.5 and CapeTalk; as well as award-winning independent news brand Eyewitness News.

With a powerful portfolio of assets and a cumulative weekly listenership of more than two million people, we can meaningfully connect with a diverse range of South Africans across more platforms, more often.

We pride ourselves on truly understanding our audience and their behaviours, while providing data and insights-informed solutions for our clients and stations. Our active research panel of 10 000 listeners provides us with a unique advantage in the South African radio marketplace, and allows us to help you make the best decisions for your campaigns.


Black Friday and Festive Season Insights

Research results and key insights and findings  Read more

702 bids farewell to Azania Mosaka and welcomes Relebogile Mabotja

702 bids farewell to Azania Mosaka and welcomes Relebogile Mabotja  Read more

Primedia Broadcasting – into the future with new data and momentum

Primedia Broadcasting stations 947, 702, Kfm 94.5 and CapeTalk have delivered strong...  Read more

Flight Centre - Week of the wedding dress

Flight Centre - Week of the wedding dress  Read more

Fourways Mall - Find the Club and Win with 947

947 celebrated Fourways Mall in a safe but fun way during this COVID time. To create...  Read more

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Inside the Truth.