Staying at home can be an isolating experience, but radio has the unique and powerful ability to lift spirits and encourage unity among people. Today, 27 March 2020, Primedia Broadcasting will be playing the South African National Anthem at 13h00 across all its radio stations, to mark the first day of the country’s lock-down.
The national lockdown comes as aid to alleviate and curb the spread of the COVID -19 pandemic.
Radio engagement and consumption increase substantially as this medium continues to play a critical role in keeping the public informed. National Association Broadcasters (NAB), Executive Director, Nadia Bulbulia said that the idea of playing the national anthem was borne out of the programming teams of many of its members. “It is really encouraging to see radio stations collaborating in this way in our collective fight against the pandemic. The next 21 days gives us an opportunity to contain the virus and flatten the curve,” Bulbulia said.
In solidarity of with the NAB, the four Primedia Broadcasting radio stations will connect listeners across the country as they broadcast the anthem.
Listen to your favourite radio station and share this moment.
On 947 with Ayanda MVP between 12h00 to 15h00; On Talk Radio 702 on the Azania Mosaka Show from 13h00 to 15h00; On CapeTalk on Lunch with Pippa Hudson between 13h00 and 15h00; and on Kfm 94.5 on Lunch with EB Inglis from 12h00 to 15h00.