The purpose of this campaign was to entrench the Simply Asia & Moonstruck Partnership by reinventing the event in a virtual way due to the covid-19 pandemic. Simply Asia has partnered with CapeTalk to bring Capetonians the annual Moonstruck event for the last 3 years. In 2021, the brand was looking to keep the event alive in a new way, despite the restrictions of Covid 19.
The campaign needed to entrench the Simply Asia brand and drive bottom line results by encouraging sales. This year focused on getting listeners to download the Simply Asia App to claim rewards.
THE INSIGHT With the world moving toward virtual events, this was a natural solve, but to really drive consumption of the event and engagement with the content, we needed to appeal to people’s hearts & wallets.
THE SOLUTION A Virtual Concert that would reach listeners in the comfort of their own homes whilst still allowing listeners to donate to the NSRI. Simply Asia matched NSRI donation in Simply Asia Loyalty points which ensured maximum brand exposure and drove App Downloads for client.
• Over 5 weeks the campaign reached 445 000 listeners across the Western Cape & Gauteng
• The concert earned 6 213 views • We raised over 26 700 for the NSRI
CATEGORY: QSR OBJECTIVES: Brand Awareness